Reaching Completion!

So I have finished designing the logo as well as my proposal, I intended on keeping you all more deeply involved, but the clock was running short for this project so it was time to crank it out! However, please look forward to more design jobs and my processes as I look to improve and receive feedback! Below is the completed design proposal packet that I will be presenting, enjoy and comment! And though I am turning the project in to my class, I still have to present this to the company, there for constructive criticism is still needed! Thank you!

More ideas based on feedback

Revising the logo

So I got some well appreciated feedback! Below are the revised versions of my logo idea.

Brainstorming for Big Dawgs Logo

Below are a few different variations of my logo design idea. These are merely sketches, that I hope to finalize! Could use some feedback ASAP!! I included which font was used and after a final is picked will give the history of that specific font and why I chose it. However all of the fonts used are Traditional or Old Style to that my design will imply that timeless wisdom, authenticity, and integrity of the style.

Font History

As I mentioned before, I like for every element to mean something more than what is instantly assumed, so just like my color palettes, I did some research and began sketching out font ideas! Below are a few examples and the history behind the fonts used (if they were not a free font I found and liked!)

Here is a short video about the importance of Typography and its history!

Getting personal Woof! Woof! ;)

I have hundreds of photos I have taken of these dogs, from new litters to mating I have an abundance of photos that I am referring to for inspiration on this awesome logo I intend to design! Enjoy!

 

Choosing a Color Palette

I like to find a connection or meaning in every element I use to design so I started with color history and I tried to find and create color schemes that gave the emotion and energy the breed gives. Being known as massive, loyal, and affectionate animals I began to search for a scheme of colors that said just that! Below are some color schemes I came up with followed by some history and background on the colors! 

To review, the personality of the Mastiff: 

• The personality isn't like it used to be. The mastiff is no longer a warrior. It's a long time since he retired from those kind of activities. Nowadays he is a very relaxed and normally harmless dog, who loves his family. He is very dependent on being close to his owners, and appreciates (and demands!) being cuddled with. Strangers are not very popular with mastiffs. The average mastiff is friendly and patience with children, but it is of course important that the children are friendly with the mastiff in order to establish a good relationship between them.

  

History of the Mastiff

The Mastiff is a breed of large dog perhaps descended from the ancient Alaunt and Pugnaces Britanniae, with a significant input from the Alpine Mastiff in the 19th century. 

Distinguishable by enormous size, massive head, and a limited range of colours, but always displaying a black mask, the Mastiff is noted for its gentle temperament. The lineage of modern dogs can be traced back to the early 19th century, and the modern type was stabilised in the 1880s. 

Following a period of sharp decline, the Mastiff has increased its worldwide popularity.

If you've ever seen a Mastiff, you'll agree that there is one word that can properly size up its appearance: powerful. No kidding, this dog is huge--not as tall as a Great Dane, but probably twice as thick.

The body is large with great depth and breadth, especially between the forelegs, causing these to be set wide apart. The AKC standard height (per their website) for this breed is 30 inches (76 cm) at the shoulder for males and 27.5 inches (70 cm) (minimum) at the shoulder for females. A typical male can weigh 150–250 pounds (68–110 kg), a typical female can weigh 120–200 pounds (54–91 kg), with show specimens tending towards the upper ranges.

Fittingly, these dogs make excellent guard dogs. Though the Mastiff seems beast-like, it is surprisingly affectionate, gentle, and extremely loyal. Its devotion to its owners and patience with children have secured its popularity for years.

Branding Project

So its final time and my final assignment is to brand or re-image a company, scary but exciting! I work with a few companies doing small projects and I have been considering taking on such a challenge myself, but now that it has been assigned I no longer have to make time, it is time! My class has done a lot of searching and recording found design pieces throughout the days in order to gain an understanding of what works and what doesn't, what we like and not. Dozens of images later, I have decided to re-design and brand this company called Big Dawgs, a breeding company of Mastiffs! Super cool because I am an animal lover and because I do a lot of work outside of school I had this connection and the company actually wants what I produce, so super exciting! Here I will be blogging about my process as well as speaking to one of the owners as we collaborate long distance. I hope you can learn as much from the process as I can! Enjoy!